YouTube star Lilly Singh, known as IISuperwomanII, has partnered with Smashbox to create a signature shade of the brand's Always On Liquid Lipstick, titled Bawse.

Davis Factor, Smashbox founder and photographer, commented 'At Smashbox Studios, we are always thinking outside-of-the-box, so when we started talking to Lilly Singh, about how she turns heads, reaches goals and empowers her eight plus million subscribers; we knew we had to collaborate'.